What is typography?

If you have no professional contact with it, you probably don't come across this term very often. Perhaps you know that it has something to do with letters or writing. Yet we are surrounded by typography everywhere: Texts that we read every day on news portals or in a book, posts on social media, slogans in advertising. Each of these texts is designed, but to varying degrees of quality and effectiveness.

We find it fascinating how the interplay of letters works. How you first catch the reader's eye and then direct it to the most important information. At its best, the design makes reading more inviting, easier and more beautiful - through the choice of font, font size, line spacing and line length. All of this (and much more) is typography and has an effect before you have even started reading.

Das ABC der Typografie
400 pages, 2020, hardcover,

Rheinwerk Design,

ISBN 978-3-8362-6166-1